Two Minds: Appealing To Our Instinctive Brain To Overcome Resistance To Change

Have you ever tried to motivate someone to change, like a coworker, team member, or family member? I’m willing to wager that your go-to strategy was to throw information at them, facts, knowledge, etc, because once they see the facts, you know they’ll see the need to change.

Didn’t turn out so well, did it?