The Number One Reason We Don't Say No

More and more articles, blogs, books and general media are focused on how to say no. While there are many reasons why people can't say no, in my opinion it's rooted in one universal attitude:

Most of us give an emotional "Yes" when we would give a logical "No."

We simply don't want to take a moment and think about the consequences of saying, "Yes." We would be much better served if we did.